Head of Marketing - B2B SaaS - Bournemouth / Hybrid Working - Competitive Salary + bonus & great benefits

We’re on the hunt for a strategic, innovative and disruptive Head of Marketing, with demonstrable success as a senior B2B marketing professional and an unrelenting drive to challenge, improve and transform, to join a successful organisation on a hybrid working basis.

As the Head of Marketing, you will work collaboratively with multi-disciplined teams to lead and motivate in order to deliver a marketing strategy that is aligned with the company’s objectives.

You will be an industrious, hands-one marketeer with deep knowledge and experience of digital marketing (social media, PPC, SEO, content marketing etc) and a highly organised yet agile and creative nature.

In a nutshell: You will be an experienced, senior level Marketeer with sound understanding of the full marketing mix. You will be ambitious, strategic and creative, organised yet flexible, a confident, professional communicator and a proactive, hands-on team player.

What’s on offer:

This is a fantastic opportunity to join a highly successful organisation on a hybrid working basis, where your success will be generously rewarded. Our client is offering a competitive basic salary with a generous, discretionary bonus scheme. A great benefits package includes 25 days annual leave (plus your birthday day off), pension, life assurance and income protection, employee assistance programme, learning and development opportunities - and more!

Hybrid Working: our client is offering a hybrid working environment for this role; the Head Office is based in Bournemouth.

Key responsibilities as the Head of Marketing will include:

• Creating the ambitious and strategic B2B marketing plan to drive growth and success
• Overseeing all campaign management, PR, events, design and digital marketing activity
• Managing the marketing budget and ensuring its effective use and ROI
• Driving, leading and supporting a team of 5
• Understanding and influencing new market sectors
• Delivery of ‘Business as Usual’, ad hoc and scheduled events
• Driving prospect engagement via active campaigns
• Undertaking competitor analysis and maximise external resources
• Assisting the Commercial Directors in designing the partnership program with trade associations, consultants, industry bodies, PR companies and more
• Working with the sales teams to evolve and improve the lead management process
• Ensuring continuous improvement throughout all marketing activity

What we’re looking for:

• Senior B2B marketing professional with proven experience leading, motivating and driving a team
• Proven success in delivering full strategic marketing plans, ideally for a B2B SaaS product
• Supervisory / management experience with the ability to lead, coach and mentor a team
• Solid commercial understanding with the ability to design and executive business strategy and objectives
• Deep understanding and experience of the full marketing mix with an emphasis on digital marketing (social media, PPC, SEO, content marketing etc)
• Ability to gather and analyse data to inform solutions and influence priorities
• Excellent communication skills and the ability to communicate effectively at all levels
• Thorough, up-to-date understanding of CRM and marketing automation best practices (Salesforce/Marketo)
• Relevant marketing qualifications / degree is advantageous

Interested in this B2B SaaS Head of Marketing opportunity?

If you have the skills and experience that we’re looking for, then we want to hear from you ASAP!

Please ensure your CV showcases your full capabilities and experience and submit it, quoting ‘DH - B2B SaaS Marketing - Bournemouth’