Digital Marketing Executive
Birmingham
£35,000 depending on experience

We have an exciting opportunity to join our client a leading manufacturer in Birmingham. You will work closely with the Marketing Manager, creative and web agency partners to deliver SEO, social media management, email marketing, and the execution of digital campaigns.

The successful candidate will play a pivotal role in supporting the delivery of the global digital marketing plan, with a significant focus on creating high-quality and engaging content to share across digital channels.

Please note this position offers hybrid working.

Key Responsibilities:

• Drive lead generation through best digital marketing practices to engage target audiences
• Take the lead on content marketing initiatives (including crafting messaging, creating landing pages, shooting and editing videos and images
• Manage the social media calendar
• Support the delivery of multi-channel digital campaigns
• Coordinate and collaborate with internal teams and agency partners to produce high-quality digital content
• Track and optimise campaign performance and prepare KPI reports
• Utilise tags and conversion tracking to monitor and improve lead journeys; provide deeper insights; showcase lead generation, ROAS and ROI; and enhance conversion rates
• Optimise website user journey, including reviewing website usage, entrance, drop-offs and bounces to optimise to drive conversion
• Manage website updates including publishing new product pages, news, blog, case studies etc.
• Manage requests for digital marketing support tickets from across the business
• Support day-to-day marketing activities

Ideally you will have experience using:

• Adobe Creative Suite (particularly InDesign, Photoshop, Illustrator and Acrobat)
• Google Analytics (GA4), Google Search Console and Google Tag Manager
• LinkedIn Campaign Manager and Google Ads
• social media scheduling tools (such as Hootsuite)
• A CRM (preferably HubSpot)
• A CMS (preferably WordPress or HubSpot)
• Microsoft packages

For consideration, please contact Nicky Murdock at Grafton Recruitment